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Search Engine Optimisation (SEO)Why optimise your website for search engines?
It's reported that spending on search engine optimisation (SEO) and Instant Google placement advertising will actually increase by as much as 30 per cent in 2008 and 25 per cent in 2009 despite a economic slowdown and decline in online marketing spending as a whole.
With search engines having turned into the Internet's second 'killer ap' after email it's hardly surprising that they are
Hundreds of millions of searches are conducted worldwide everyday by many millions of users often searching for products or services that your company may supply. That said, it's a simple fact of search engine life that if you aren't on the first couple of pages returned you might as well not be in the engines at all, as people only tend to search the first 20 results at most.
Everyone wants more web exposure. Exposure equals site visits, site visits mean possibilities of a call to action. This in turn offers the opportunity of increased sales and bigger profits. It makes business sense to be at the top of the search returns.
Top search engine listings rarely happen by chance and in a competitive business environment you can guarantee that your competitors will be pulling out all the stops trying to establish themselves as number one.
Why wouldn't they? There are 1.5 billion Internet users of whom 50% use search engines every day.
Google, Yahoo and MSN currently account for over 90% of all these searches with 80% of users finding what they are looking for within the first three pages.
Over 50 percent of online shoppers primarily rely on a search engine when trying to find a product to purchase online. Put simply - if you want a piece of the online action you simply HAVE to be at the top end of the search engine returns - make that Google returns.
Search engine optimisation encompasses both "On Page Optimisation" factors such as body text and tags as well as "Off Page Optimisation" factors like inbound links, anchor text, PageRank and authority.
There are numerous criteria that go towards determining your ranking with Google alone having in excess of 200. The main idea of search engine optimisation is to positively influence the engines' relevance algorithm. Search engines live to deliver relevant search returns - they strive endlessly to achieve relevance - it's what defines their overall success.
Keywords, in particular the title tags and those contained within the body are the largest contributory factors to the "on page" relevance of the page.
At New Approach Marketing we offer a complete Search Engine Optimisation solution. We position our clients at the top of search engine rankings.
It is our job and we're extremely good at it.
Amongst our tried and tested range of services that go to make up a successful campaign are: Key word and phrase research, on-page optimisation adjustments, strategic title and other tag adjustments, internal link structure & navigational honing.
Externally, we also provide a competitive inbound link analysis and a variety of Link Building Services such as directory submission, article and press release writing/submissions.
At New Approach Marketing we like to undertake long-term partnerships for success.
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attracting so much attention.
Off page influences such as the quantity and quality of inbound links also have an important bearing on ranking. The fact that there are so many contributory factors and complimentary aspects involved in any Search Engine Optimisation Service means that to stand the best chance of the success any organisation would be best advised to partner an experienced and expert team of professionals - New Approach have that team in house.